The first Race for the cure of breast cancer was held in October 1983 in Dallas, Texas, sponsored by Susan G. Komen Foundation. According to its website, it attracted 800 participants. It’s currently the world’s largest fundraising event for breast cancer.
And then National Breast Cancer Awareness Month was founded in October 1985, the same month as the inaugural Race for the Cure. October quickly became recognized as the month where the country focus’s their attention on breast cancer. As a result, breast cancer has its own month.
Nancy Brinker’s sister, Susan G. Komen, died at the age of 36. If she knew more about the breast cancer and its treatment, this might not happen.
As a result, Brinker started a foundation in her memory with the goal of following through on a promise she made to her late sister to fight to end breast cancer.
Thirty-five years later, the name Susan G. Komen has become synonymous with breast cancer awareness, pink ribbons and races to raise funds in support of the mission to end the disease.
Brinker’s promise sparked a movement that continues today, but with more than 200,000 women and men in the U.S. diagnosed with breast cancer each year, the ‘race for the cure’ isn’t done just yet. And that’s whythey wear pink to bringing awareness, sharing personal stories and supporting research and survivors of breast cancer to continue the fight.