The 30th Ig Nobel Prize: Kissing Frequency Reflects Income Levels

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It is well acknowledged that the Nobel Prize is a huge honor for people who have achieved accomplishments in a certain area or areas. But have you ever heard of the Ig Nobel Prize?



The 2020 Ig Nobel Prize


Starting from 1991, the Ig Nobel Prize is hosted by Annals of Improbable Research (AIR), and its stated aim is to "honor achievements that first make people laugh, and then make them think."


On September 17, the 30th Ig Nobel Prize ceremony was held in Sanders theater of Harvard University. A study that reflects that the kissing frequency acrossing romantic relationships is closely related to income inequality won the Ig Nobel Economics Prize. 



The winner can get a 10-trillion dollar bill from Zimbabwe (about 4 US cents).


In countries where there is higher income inequality, people in a relationship will kiss more frequently.



Kissing more may suggest earning less


In the study, the risk of kissing was pointed out because the transmission of saliva may cause certain infections. However, in a romantic relationship, people are willing to take this risk because their affections for their partners weigh more than the potential infections. Kissing matters if people want to develop a healthy and long-term relationship.


Based on this observation, the research team investigated more than 3,000 volunteers from 13 countries on 6 continents. Researchers also considered national health status, Gross Domestic Product (GDP), and GINI Coefficient (a measure of the distribution of income across a population).



Based on the results, researchers believe that kissing values more in established relationships than it does during courtship. Besides, kissing can help maintain the relationship if the couple is experiencing financial difficulties — couples are more likely to express their feelings through kissing in this situation.


Meanwhile, by analyzing certain statistics, scientists found that income inequality is closely related to the frequency of kissing. In areas with a higher level of income inequality, people tend to kiss their partners more. 



A "good kiss" plays an important role in maintaining a healthy and stable romantic relationship, too.


Kissing your partner can improve relationship satisfaction and may be especially important in long-term relationships and difficult times. In this year of pressure, give your partner a kiss to cheer you up — both of you, of course. 

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It doesn't have to be a salavia passing kiss as long as it comes with a nourishing hug to let each other know your in it together and your still the one